PSYC1001 Lecture Notes - Lecture 5: Serge Moscovici, Murder Of Kitty Genovese, Minority Influence

• School: University of Sydney
• Department: Psychology
• Course: PSYC1001
• Professor: Caleb Owens

Document Summary

Social influence iv deindividuation, obedience, minority influence: recap. Conformity: studies of conformity, why we conform factors that strengthen conformity (e. g. when a commitment is made to any response, conformity decreases). Helping behaviour: bystander effect (kitty genovese, darley & latane, 1968, factors that influence helping behaviour (e. g. diffusion of responsibility) Deindividuation: studies of deindividuation, models of deindividuation, outline. Deindividuation (cont: studies of deindividuation, models of deindividuation. Minority influence: studies of minority influence (moscovici, deindividuation. Deindividuation occurs when group participation makes people feel aroused and anonymous and leads to the reduction of normal constrains against deviant behaviour. Deindividuation is more likely to lead to deviant behaviour than pro-social behaviour (e. g. rob a bank rather than donate to charity anonymously). Experimental studies of deindividuation: phil zimbardo and his colleagues (1959): Believed deindividuation occurred due to three factors: anonymity, arousal, diffusion of responsibility (cid:523)if you"re going to do something, you won"t be held accountable(cid:524). Field experiment that looked at vandalism and anonymity.