SCLG2623 Lecture Notes - Lecture 4: The Symbolic

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If media ideologies set out to create hegemonic representations of identity and difference, it would be a grave mistake to assume that audiences and viewers are passive. Instead, as research has again and again demonstrated, media consumers are often sharp and discerning, sifting through the images and stories they are told. For this session, our aim will be to consider the agency of audiences and viewers in their consumption of media. Reading: md azalanshah md syed, malay women as discerning viewers pdf read again. Feeling not sure when you are awake or dreaming . Sounds like me like you need to unplug . Lives two lives- one in person and the other in a computer. You are a slave-born into bondage-a prison for your mind. How would you know the difference between the dream world and real world. Broadcast private signal and hack into the matrix. Residual self-image: mental projection of your didial self.

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