HEJ 102 Lecture Notes - Lecture 6: Edward Bernays, Reputation Management, Australian Associated Press
30 Jun 2018
School
Department
Course
Professor
Journalism week 6:
Source: a person who supplies information on which a journalist bases a story
- Family member, friend, close to the source
- Official and business connections
- Eye witnesses: adds colour to the story, but not all sides of the story
oTwo different opinions of what happened
- Expert opinion: credibility
- Emergency service person
- ‘Whistleblower’: an insider with leaked information
oPublic duty to impart
- Government, industry or institutional spokesperson
oStreamline and make a more efficient local mind
oGaining efficiency: government initiatives means ‘money sucking’
often
- Why do we need sources:
oTo demonstrate that the story is credible and it is based on facts and
valid viewpoints
oSources representing opposing viewpoints contribute to the balance of
a news story
oAdd colour and create sense of immediate narrative
- What makes a good source? All to do with media presentation
oCredibility and connection
oThey have information
oGood story to tell and are available (for deadlines)
oAlternative perspective
oPresentable and speak well
Sound-bites: snippets of the story
- Represents something, the whole story often based around
- A homeless source may also be said to be not representative of the community
- Different types of sources provide different types of information:
oBusiness leaders will speak on behalf of shareholders
oUnion on behalf of workers
oExperts provide objective
oUsers, consumers, witnesses provide immediate version of the event
oVox pops: what popular opinion is
Interesting
Definitive
Not answers to the event
- Anonymous source:
oProtect job or reputation, freedom and safety
oBusiness or government corruption, in the service of public good
commonly
oFamous person relationship, wanting to keep personal relationship in
tact
oJournalist must reinforce the credibility
oTabloid news: don’t know whether made up or not
- On/off record: publishable status of the information provided by a source
oConsent from the source must be provided
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Source: a person who supplies information on which a journalist bases a story. Eye witnesses: adds colour to the story, but not all sides of the story: two different opinions of what happened. Whistleblower": an insider with leaked information: public duty to impart. Government, industry or institutional spokesperson: streamline and make a more efficient local mind, gaining efficiency: government initiatives means money sucking" often. All to do with media presentation: credibility and connection, they have information, good story to tell and are available (for deadlines, alternative perspective, presentable and speak well. Represents something, the whole story often based around. A homeless source may also be said to be not representative of the community. Whistleblowers: expose high level of corruption in the media: significant political and media figures in the aftermath of revealing information. Anonymous or not, may become center of the story and famous for that. Aiding and eventing a group now known as the enemy.
