COMM 3301 Lecture Notes - Lecture 4: Norm (Social), Social Marketing, Market Analysis
2 Nov 2015
School
Department
Course
Professor
Document Summary
September 23 rd : setting goals and identifying behaviours. Conduct an environmental scan and identify your research needs. Swat analysis how you analyze the ability of your organization. Compare and contrast the following profiles from the engaging people. Will kasso condry and the s. a. g. e coalition. Wants to paint abandoned buildings with positive representations. Kasso makes choices in the present based on events in the past that will hope to change the future. Musicians, artists, etc. to show creativity to promote a positive image of a. Provides opportunities for creative people to get involved; being involved creates positive social change. Touches on violence and lack of funds for art in schools. She is trying to get laws changed; more so advocacy. What"s the overall objective related to your issue? (i. e. : we want to eradicate colon cancer) Then break it down into specific supporting objectives (we need to do more research into the disease, we need to increase early detection rates)
