COMM 3301 Lecture Notes - Lecture 8: Institute For Operations Research And The Management Sciences, Crowdsourcing, Francophone Assembly Of Ontario

• School: Carleton University
• Department: Communication Studies
• Course: COMM 3301
• Professor: Joseph Boughner

Document Summary

Likely to be posted on the weekend or early next week. Midterms will not be returned; if you want to see your test please visit joe on his office hours. Planning: goals and objectives, audiences, change management. In between planning and execution: positioning, product, price, place, and promotion. Positioning (not a p) informs your offering. Your offering is comprised of the product (p1), its price (p2), and its place (p3) of access. This offering is then supported by promotion (p4) Positioning is the act of putting your service offering or product into a mental frame that resonates with your target audience segment. Through your research, you know the target behaviour should fit with the target audience; positioning is how you make sure it does fit. We want [target audience] to see [desired behaviour] as [adjectives, descriptions, benefits, advantage over other competing behaviours]