PSYC 2001 Lecture Notes - Lecture 6: Likert Scale, Semantic Differential, Construct Validity
15 Dec 2017
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Document Summary
Surveys & polls are methods to ask people questions on the phone, personal interviews, or online. Survey: when people are asked about a consumer product. Poll : when people are asked about their social or political opinions. Asking students, what are your comments about this professor? . Various responses to open-ended questions provide researchers with spontaneous information. Drawback: responses must be coded & categorized difficult & time-consuming: forced-choice format: . People give their opinion by picking the best of two or more options. Used in political polls, asking opinions on current issues, preference between 2 choices. Asking which of three candidates are you most likely to vote for : rating scales: . A numeric scale that is uses adjectives. 1 star = poor and 5 stars = outstanding . The five-star rating format used by online shopping sites. The website ratemyprof allows students to give their opinions using adjectives:
