INBU 3301 Lecture Notes - Lecture 4: Swot Analysis, Market Analysis, Global Marketing
15 Dec 2019
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Strengths and weaknesses are internal while opportunities and threats are external (environment) Strength: what you do well like marketing, finance, manufacturing and organizational structure. What resources we have like credit, copyright materials, channels of distribution, etc. and what advantages you have over competition. Weakness: within our control that detract from our ability to obtain/maintain competitive edge. **need to enhance these areas of weaknesses to compete against other companies. Opportunity: advantages in the market that allows businesses to do well as they compete against other companies, whether it be partnerships, investments etc. Threat: other competitors that can put companies out of business or that they have better strategies to outperform one another. Market selection: consider marketing essentials and choose several markets that meet your success criteria, pick a country that makes sense for the business, based on comparison, select one most promising market.
