FRHD 3070 Lecture Notes - Lecture 8: Structured Interview, Social Desirability Bias
31 May 2018
School
Department
Course
Professor
SURVEY RESEARCH
• logic of survey research
o research questions appropriate for a survey
▪ behavior
▪ attitudes, beliefs, opinions
▪ characteristics
▪ expectations
▪ self-classification
▪ knowledge
• steps in conducting a survey
o planning phase
o data collecting phase
• constructing the survey questionnaire
o principles of good questions writing
▪ clear
▪ simple
▪ respodet’s perspectie i id
o types of questions
▪ threatening
• participants likely to cover up or lie about their true behaviour
▪ socially desirable
• participants give a socially acceptable answer rather than a
truthful answer
▪ knowledge
• researchers want to find out whether respondents know about an
issue or topic
▪ contingency
• when the answer to the first part of the question dictates which
of two different questions respondents receive next
▪ open ended
• participants are free to offer any answer they wish
▪ closed ended
• participants must choose from a fixed set of answers
▪ partially open ended
• participats are gie a fied set of asers as ell as a other
categor if the’d like to specif a differet aser
▪ standard format
• aser categories fail to iclude o opiio or do’t ko
▪ quasi filter
• answer categories include no opiio or do’t ko
▪ full filter
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