MUSC 2150 Lecture 12: Lecture 12
9 Apr 2012
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Document Summary
Record companies consisted of a few conglomerates. Recession resulted in angst amongst the british population resulting in the punk. Boomers turned into their 30s (no more purchasing power) Midi allowed for the communication between electronics. There was a switch to the compact disk, a new format that was more durable and more difficult for piracy to occur. Mtv emerged in the 80s through cable tv (practically everyone at this point in time had cable tv) It was created by robert pittman and was owned by warner, and important record label. This was the first every 24 hour music video television channel. Record labels saw mtv as a way to market their music. They also attempted to sell their music videos, but this quickly proved to be unsuccessful due to the unrealistic prices set by the labels. In all, mtv allowed record labels to package and promote an image of their performers.
