PSYC 1000 Lecture Notes - Lecture 15: Reinforcement, Self-Actualization, Homeostasis

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Refers to a need or desire (incentive) that energizes (effortful) behaviour and directs it towards a goal. A fixed (rigid and predictable) pattern of behaviour observed across all members of the species. Fixed pattern of behaviour across all members of species. A drive is an aroused/tense related to a biological need that is not being met. Don"t need sex to survive not motivated through negative reinforcement (cid:523)positive reinforcement) Are we motivated by the maintenance of homeostasis: Suggest we are motivated to restore homeostasis when a drive emerges. An incentive is a reward, it increases the likelihood of a behaviour (positive reinforcement) Incentives motivates by attracting the person to the reward. As opposed to pushing the person, like a drive (negative reinforcement) Incentives draw you towards it, positive reinforcement (cid:498)push vs. When both needs (bush) and incentives (pull) work in tandem we are highly motivated. While in some situations, incentives conflict with needs.

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