AFM123 Lecture Notes - Lecture 7: Worth It, Opportunity Cost, Fixed Cost

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Focus on managers and the information they need to run their business successfully (sales managers, production managers, etc) Emphasis is on the results of past. Prescribed financial information (example: canada revenue agency) future decisions. Focus is on profitability you need to make money. Control: actual results vs. budgeted, analyze profitability, prepare performance report, make decisions (run the numbers and compare the impact on profitability) Focus of managerial is = cost concepts. Make money = revenue - cost: trying to understand it better. We"re talking about a service - it"s just labour. Fixed costs: cost where the total dollar amount stays fixed regardless of changes in level of activity (over a relevant range) ex. rent, utilities, depreciation (straight line), supervisor salaries. > misleading to state fixed costs on a per unit basis - it will lead you to the wrong decisions in the long run. Why? because they don"t change with changes in activity level.

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