AFM333 Lecture 12: Value Chains
Document Summary
Look at scenario- list activities in sequential order (feb. 15th slides show his preferred method) add bullet points under primary activities to describe what is going on. 3 -4 supporting activities draw framework that brings them together. 3-4 bullets or 1-2 sentences that summarize each value adding activity. Inputs production processing & distributing marketing consuming. Processing & distributing (food manufacturers, food preparers, packagers, branding, additives, logistics) Marketing (local shelf space, grocery stores, food chains, food services) An international firm will configure its sourcing, manufacturing, marketing, and other value- adding activities on a global scale to: Increase efficiency, productivity, flexibility of value chain activities. Value chain complete business systems of the focal firm (major activities) Global configuration of the value chain - focal firm may keep its core activities like production and marketing. Instead of upsteam value- chain activites and downstream activites, write finance, hr, it,