ECON101 Lecture : ECON 101 Lecture on Utility and Demand Chapter 8.docx

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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Pa x a + pb x b = m. This equation is the equation of a budget line. Total utility (tu) = total satisfaction derived from consumption of goods and services. Marginal utility: change in total utility when we consume one more unit of a good. Marginal utility curve is the slope of the total utility curve. Marginal utility decreases as consumption of additional unit rises. If marginal utility is zero, total utility is at a maximum. If marginal utility is positive, total utility is rising. If marginal utility is negative, total utility is falling. In a graph, marginal utility is the slope of the total utility curve. Principle of diminishing marginal utility: as more of a product is consumed, the additional satisfaction tends to decrease. There can"t be too much of a good thing can there? . Now we need to add prices and incomes: Mu per dollar: marginal utility divided by price from the last unit bought.

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