ECON101 Lecture Notes - Lecture 9: Average Variable Cost, Marginal Revenue, Marginal Cost
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Because marginal revenue is constant (horizontal) and marginal cost eventually increases as output increases, profit is maximized by producing the output at which marginal revenue (mr) = marginal cost (mc) If mr > mc, economic profit increases if output increases. If mr < mc, economic profit decreases if output increases. If mr = mc, economic profit decreases if output changes in either direction so economic profit is maximized. Economic loss a firm should decide whether to exit or stay in the market. If decide to stay must decide whether to produce something or to shut down temporarily. De(cid:272)isio(cid:374) (cid:449)ill (cid:271)e the o(cid:374)e that (cid:373)i(cid:374)i(cid:373)izes the fir(cid:373)"s loss. = total fixed cost (tfc) + total variable cost (tvc) total revenue (tr) = tfc + (avc - p) x q. If the firm shuts down, q is 0 and the firm still has to pay its tfc. So, the firm incurs an economic loss equal to tfc.