ECON 120W Lecture Notes - Lecture 7: Normal Good, Inferior Good, Indifference Curve

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A consumer maximizes total utility when choosing more of one good and less of another no longer increase utility. A set of indifference curves that have different levels of utility is known is an indifference curve map. If the price of good a rises, other things being constant, then the marginal utility per dollar is worth of good a falls. The straight line is the budget line, the curve line is the total utility line: where the tangent of curve line and straight line is the customer equilibrium. If the marginal rate of substitution of good x for good y is 3, this means that you will be willing to give up 3 units of y to get an additional unit of x, holding utility constant. Diamond have a higher price than water because the price reflects marginal, not total, utility. Marginal rate of substitution is the value of the slope of the consumer"s indifference curve.

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