PSYCH101 Lecture Notes - Lecture 4: Every Good Boy Deserves Fudge, Sensory Memory, Eidetic Memory

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Paul Wehr

Document Summary

High-low examination of high imagery words vs low imagery words concept experiment -> visual. Self-referent encoding- relate new information to self and most important stimulus for information to self (stronger than semantic, phonetic, structural encoding) Chunking- combining elements of information to create fewer but larger meaningful chunks of information (fewer pieces of information but more meaningful) Mnemonics- strategies or tricks for improving memory coding. Convert random sequences of information into meaningful chunks of information (one aspect) Ex: music notes: read by recognizing face and every good boy deserves fudge. Ex: stalagmites- g as in ground, stalactites- c as in ceiling. Sensory memory- monetarily preserves accurate sensory information (raw sensory information), no processing occurs (3 separate subsystems) Auditory information- lasts for under a second. Eidetic memory- photographic memory that sensory registers a real long time and still able to perform really well on sperling task.