PSYCH253 Lecture Notes - Lecture 5: Implicit-Association Test, Implicit Stereotype, Condom
26 Oct 2016
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Psych 253r - lecture 5 - behaviour attitudes. How well do our attitudes predict our behaviours. Attitude: favourable/unfavourable evaluative reaction toward something/someone exhibited in one"s beliefs, feelings, or intended behaviour. People"s expressed attitudes = hardly predicted their varying behaviours. Ex; increasing public awareness of desensitizing of tv violence has stimulated people to. Moral hypocrisy = appearing moral w/o being so voice desire for less violent programming, yet they still watch media murder much. When social influences on what we say are minimal: Expressions = subject to outside influences, sometimes say what we think others want to hear. Implicit association test (iao): computer-driven assessment of implicit attitudes that uses reaction times = measure people"s automatic associations. Ex; measuring racial attitudes by assessing white people"s hesitation to associate positive words with black than with white faces implicit biases are pervasive, people differ in it, and are often unaware of their implicit bias.
