SOCI 101 Lecture Notes - Lecture 21: Consumer Behaviour, Bundesautobahn 61, Information Seeking
Document Summary
Just following orders and the banality of evil . Hannah arendt and the trial of eichman. Similar to asch experiment uses deception and fake participants. Participants told study was about punishment and learning. Authority figures can get us to act in a way that we wouldn"t act usually ourselves. Our reality, perception and morality is shaped socially. We have a strong tendency to obey authority even to the point of discomfort and moral dilemma. Structures of relationships that link actors (individuals, groups, organizations) ~ usually individuals. Way that people have relationships with other people. Types of bonds people have with each other. Material resources, information, emotional support and behaviour can flow through social networks. Behaviours and influence also flow through networks. People tend to influence and copy each other. Our friends influence us and their friends and family influence us too. Influence acts up to three degrees of separation.