CCT340H5 Lecture Notes - Lecture 4: Neoliberalism, Reality Television, Governmentality

• School: UTM
• Department: Communication, Culture, Information and Technology
• Course: CCT340H5
• Professor: Sarah Sharma

Document Summary

Eng340 lecture 4: makeovers to self care race & gender disciplining (01-29-20) Social conditioning: culture, media (advertising), social media all present middle class values and aspirations to teach us expected norms. Self-help: self-help is cultural manifestation of neoliberalism, those who lack resources encouraged/taught to take care of self so that others don"t have to. Logic of self-help only exist to compensate for lack of resources for everyone. Choice: neoliberalism uses notion of choice to hide fact that life is product of structural conditions and privilege, neoliberal feminism. Idea that feminism is no longer needed because economic barriers have been dismantled and that individual women can empower themselves: women in powerful positions stand in for feminist icons. Issue that those women may not actually support other women or equality: e. g. judge judy wants women to empower themselves so they don"t rely on men.