CCT110H5 Lecture 2: LECTURE 2 Media, Meaning & Power
14 Apr 2016
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Document Summary
Influence of messages and communications is important to know. Context in which content/communication is delivered is important. Is the means by which content is communicated between a source and a goal. Society is the social world we live in; is based on relationships, is not a thing. Media as a shaper: media"s content has power to change our thinking. Media as a mirror: media only reflects the values of our society. Co-shapers: society and media both shape each other; media both shapes and reflects us. Re-presentation is the act of putting ideas into words, text, symbols, image - can be of fictional forms. Re-presentation reflection because re-presentation is active work of selecting, presenting, shaping and structuring. E. g. lots of work goes into ads, so they have power to change us. Shannon-weaver model, 1994, for bell (the telecommunications company) Doesn"t tell us how information can be meaningful. An example can be seen in white "protests" versus black "riots"
