CCT316H5 Lecture Notes - Lecture 2: Relationship Marketing, Reputation Management, Exponential Growth

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT316H5
• Professor: Jeff Heydon

Document Summary

In direct response work, as in standard advertising, public relations, and event marketing, the focus was reaching out signaling to a parti(cid:272)ular populatio(cid:374) (cid:449)ith (cid:272)ertai(cid:374) (cid:272)ategories. (cid:863) (cid:894)turo(cid:449), Marketers would often purchase names from other marketers with products that reflected compatible lifestyles. (turow, 291) (credit card companies selling your transactional history and other data) Pushing away (cid:862)lo(cid:455)alt(cid:455) progra(cid:373)s i(cid:374)(cid:448)ol(cid:448)e fir(cid:373)s gi(cid:448)i(cid:374)g (cid:272)usto(cid:373)ers i(cid:374)(cid:272)reasi(cid:374)g rewards or discounts based upon their increasing business with the firms: a subset of customer relationship marketing, the basic assumption of loyalty programs is, as one. It then recommends, and even records, programs for the households based on preferences inferred from the computer data as well as deals with advertisers who want tivo viewers to watch those shows and (cid:272)o(cid:373)(cid:373)er(cid:272)ials(cid:863) (cid:894)turo(cid:449), (cid:1007)(cid:1004)(cid:1005)(cid:895) L, xl, female clothing but do for males, because they only want attractive people wearing their clothes) (turow, 304)