MGM102H5 Lecture Notes - Lecture 2: Customer Retention, Organizational Culture, Externality

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Industrial revolution marked the beginning of a societal shift toward technology and scientific methodologies as mechanisms for economic development; change in societal behaviour from self-sustenance to a consumption-inspired marketplace. Started with merchantalism: environmental stewardship: the integration of sustainability values into the managment of environmental resources, levels on how societies can repsond to environmental degradation, unabated consumption (assumption that resources are infinite, regulatory compliance legislation and standards (govt. Sustainability: ability for things to keep going, to sustain themselves now, in the future, forever. Improvements in energy productivity: all about improving the efficiency of energy production currently taking place, energy productivity is a measurement of the productivity achieved from each input of energy consumed. Societal pressure; environment-oritented stratgies are linked to brand reputation: desired outcomes from the resource management model, goal of zero waste: stop further environmental degradation and reduce clean-up cost. Prove, before implementation, that the process that will be used will not harm the air.

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