PSY100Y5 Lecture Notes - Lecture 7: Connectionism, Semantic Network, Long-Term Memory
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Encoding (geing informaion in) involves forming a memory code: for example, when your form a memory code for a word, you might emphasize how it looks, how it sounds, or what it means, requires atenion. Storing (maintaining it) involves maintaining encoded informaion in memory over ime: is analogous to saving data in a ile on a computer. Retrieval (geing it out) involves recovering informaion from memory stores. Atenion involves focusing awareness on a narrowed range of simuli or events: selecive atenion is criical to everyday funcioning. Structural encoding: emphasizes the physical structure of the simulus. Levels of processing theory proposes that deeper levels of processing. Semanic encoding: emphasizes the meaning of verbal input result in longer-lasing memory codes. Elaboraion is linking a simulus to to other informaion at the ime of encoding: for example, reading that phobias are caused by classical condiioning and applying this to your own fear of spiders.