SOC100H5 Lecture Notes - Lecture 18: Hybridity, Printing Press, Media Bias
30
SOC100H5 Full Course Notes
Verified Note
30 documents
Document Summary
Technology: practical application of scientific principles to improve human life, human progress, modernization, calculability, taming of risk through science. Risk society: risks arise from processes of science and technology, modernization, industrialization, globalization, generalized fear and anxiety, ambiguous, widespread, chronic threats, influence of military and government on technology. Normal accidents: accidents that occur inevitably through unpredictability because of the very complexity of modern technology. Mass media: print, radio, television, and other communication technologies that reach many people, mass: reaches many, media: communication does not take place through face-to-face interaction but it instead mediated through technology, usually one-way or one-sided. Causes in media growth: protestant reformation. Centers of learning, informed citizenry: capitalist industrialization. Media bias and control (advertising, sourcing, flak) Web 2. 0: encourages users to be digital collaborators, users, consumers, audiences assume hybrid role as producers, blogs, web pages, videos, wikis, etc, two-way flow of communication. Consumption of others as point of referencing for how we consume media.
