SOC221H5 Lecture Notes - Lecture 10: Barista, Content Analysis, Social Desirability Bias
Document Summary
Soc221 lecture 10 march 14th , 2016. Example of how a person would come up with a code book, take information and sort it. Research can look at the wear and tear what appears on different toys to determined what toys are being used at daycare. Looking at a series of birth announcements that were published in. Interested in gendered differences, when a birth announcement was for a baby girl or boy. Language (pride) tended to occur for the birth announcement for a baby boy. Language (happiness) tended to occur for the birth announcement for a baby girl. Set arbitrary boundaries around dates, and downloaded every birth announcement. Secondary finding: language of pride was found in announcement of boys and in calgary and language of happiness was found in announcement of girls in montreal. Time how long people stand in front of a given piece of art. Coding is a system, converting symbolic context from text into quantitative data.
