ECON 304 Lecture Notes - Lecture 12: Perfect Competition, Marginal Cost, Reservation Price

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Definition: the tendency for marginal utility to decline as consumption increases beyond some point. Rule: continue to consume the product until marginal benefit = marginal cost. Cost of consuming additional units of each good will generally not be 0. Law of diminishing marginal utility suggests that spending everything on a single good isn"t a good strategy. We generally do better to spend that money on other goods we don"t have much of, whose marginal utility is likely to be higher. (see lecture slides about alice"s beef and venison) Optimal combination of goods: affordable combination of goods and services that yields the highest total utility. Definition: spending should be allocated across goods and services so that the marginal utility per dollar is the same for each good. If the ratio were higher for one good than for another, the consumer could always increase her total utility by buying more of the first good than the second.

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