PR 660 Lecture Notes - Lecture 12: Crisis Communication, Mass Media

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This is the first concern during a crisis- human lives and safety. When a crisis happens, stakeholders have to learn how the crisis affects them and what actions they need to take so they can protect themselves. Stakeholders should expect that they will receive information when a crisis happens so organizations should utilize instructing responses. Crisis communication has financial/legal implications associated with it. There can be legal ramifications and with this comes a large price financially to pay for it. Scct says crisis communication efforts should think about the limitations from any financial/legal concerns. Four strategy types: traditional public relations strategies traditional legal strategies. Traditional public relations strategies: stating the organizational policy investigating allegations. Traditional legal strategies: saying nothing saying little as possible. Denying guilt and/or acting indignant shifting or sharing blame with the plaintiff if needed. Denying fault while expressing remorse for the crisis.

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