PR 660 Lecture Notes - Lecture 39: Interpersonal Relationship, News Values

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Once it"s obvious that an organization has to give an subsidy, the practitioner starts to gather internal and external information. The organization"s article files published about the organization. Conducting searches on the internet for information about related or similar issues that could have affected competitors. Calling relevant internal department, division, or individual to obtain latest available information about the problem. Initial development of the organizational frame they discuss about the issue. Developing a frame means deciding the information that you choose to include or not, as well as words to avoid/use and visuals to use. There are specific ways media relations practitioners improve the likelihood of getting the viewpoint of the organization to the target audience and keeping it together. Solid interpersonal relationship between practitioners and reporters established over time give you a better chance of getting an information subsidy in a reading or hearing.