PR 660 Lecture Notes - Lecture 72: Crisis Management, Organizational Culture
1 Jun 2020
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Document Summary
Refraining the assumptions of the dominant crisis management paradigm. To some extent, you can predict the future. You can control events of some of the perceptions of events that influence a direct system as a whole. The uncertainty of the future aren"t desirable places or thoughts to be in. Overcoming uncertainty can come from strategies of communication and action. You should strive to find a stable state, which is possible and the best outcome preferred in a situation where there"s a crisis. You might not know what the future will hold but you can recognize it through human, organization, and environmental interaction. You can"t control how someone perceives a crisis or the individual event in a crisis because there are too many complex factors in a crisis to determine people"s exact perceptions. Organizations need to understand that the only thing they can control is how they interact and behave during crisis.
