PR 680 Lecture Notes - Lecture 1: Small Business Innovation Research

• School: Ball State University
• Department: Public Relations
• Course: PR 680
• Professor: Dr. Sungwon Chung

Document Summary

Conflict of interest (coi): any circumstance where personal, professional, financial, or any other private interests of a person/institution potentially compromise professional judgement, obligations, or might do this. Coi deals with personal interests, professional interests, and financial interests. Close personal or working relationships with peers or mentors: these potentially can influence the researcher"s judgement or actions, even if it"s subtle and not meant to happen. Pressure on faculty or others to publish: this could create bias in the research process at multiple points during it, especially with and when dealing with study design, subject recruitment, data, or selecting what to publish. External professional commitments: if researchers have these they could conflict with teaching and research obligations at their institutions. Potential financial interests of the researcher include personal compensation for consulting, public or private equity ownership in business, and intellectual property rights. Public trust depends on the process of identifying fcois and actively promoting and maintaining research objectivity.