PR 680 Lecture Notes - Lecture 40: Strategic Management, Interpersonal Communication, W. M. Keck Observatory

• School: Ball State University
• Department: Public Relations
• Course: PR 680
• Professor: Dr. Sungwon Chung

Document Summary

Organization of the communication function, relationship to other functions, and use of. Many organizations only have one department devoted to communication. Others have different departments for different publics like employees, consumers, investors, or donors. Integrated marketing communication (imc) scholars and practitioners have moved to. This is a little different from integrating all communication under pr. Now, people have embraced the idea of pulling marketing communication to pr functions. To manage pr strategically and serve a purpose in overall organizational strategic management, organizations have to integrate the communication functions. Excellent pr integrates all pr programs to a single department or has a way to coordinate programs managed by different departments. An integrated system is the only system that makes it possible to create new communication programs for the public and move resources from old programs to new. Pr management should be separate from other management functions.