UGBA 10 Lecture Notes - Lecture 5: Inventory Turnover, Customer Service, Emerging Markets

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: John Briginshaw

Document Summary

Example #1: amazon: the company identified competitive priorities and most of its processes are aligned to these priorities (delivery speed, variety, ****five drivers of supply chain management: globalization, short life cycle of products, low- Cost distribution channels, better informed cost, internet business strategies**** Supply chain design across the organization: 4 internal pressures to be considered when creating a supply chain. Customer service and quality expectations: sales and marketing groups may trigger organizational pressures to deliver better service to customers. Service/product proliferation: adding more services/products often adds complexity to the supply chain. Emerging markets: controls price/availability of raw materials; intl. Companies may extend boundaries of supply chains to tap into new products. Services: scd is driven by need to provide support for essential elements of various services it delivers. Manufacturing: scd is driven by need to control inventory by managing flow of materials. Supply chain efficiency curve: (total costs vs. supply chain performance)