RHETOR 103A Lecture Notes - Lecture 15: Acculturation
Document Summary
What"s rhetoric? best answer is it depends. Who wants to be associated/ disassociated from rhetoric. Each new take on rhetoric looks back on attempts that preceded it. Gorgias as an example, but also aware of the limits of rhetoric/ logos. Speaking affectively (controlling one"s environment and influencing others) Exploring, exposing, problematizing, critiquing statements, beliefs, values. Inducing cooperation (not persuasion) in another - . Rhetoric is also a form of listening! need to have two people engaged. Rhetoric of images, gestures, cultural forms, religion, violence, power or. A good definition of rhetoric is also an art of listening authority, life. Does not say what the sublime is, assumes the reader knows it, but describes what it does and what is not - persuasion. Sublimity is achieved when the poet-rhetorician imitates nature. But sublimity must be cultivated through education, as if artificial nature -
