ACCT 001 Lecture Notes - Lecture 19: Inventory Turnover, Gross Margin, Accounts Receivable

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Ratios: return on assets (roa, return on equity (roe, profit margin (pm, earnings per share (eps) How well the company performed and likely to perform in the future. These ratios should all exceed zero (i. e. positive return) You would prefer their values to all be as high as possible. Values of these ratios generally range between 5% and 20: look to the industry norm, previous period, trend increasing or decreasing, unusual event. Rate of return on the amount of shareholders equity. Percentage of sales revenue that ends up as profit: 100% would indicate all sales revenue ends up as profit, i. e. no expenses which is impossible. Profit margin gives some indication of pricing strategy or competition intensity in the industry: a discount retailed in a competitive market would have a low profit margin, a high and exclusive retailed will have a high margin. Gross margin provides a further indication of the company"s product pricing and product mix.

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