ACCT 210 Lecture Notes - Lecture 25: Corporate Social Responsibility, Bookkeeping
16 Jun 2020
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The franchisee perception of achieving success in entrepreneurial businesses. Muhammad rahatullah khan: effective management of relationships provides assistance to identify, establish, maintain & reinforce the economic relationships with customers, suppliers, partners, etc, this study analyzes b2b relationships by looking at franchises. Friction between the opportunistic desires of the franchisee and their principal"s desire for control: cooperation between both parties is essential. Requires partners to adopt a cooperative strategy with each other to develop cooperation & build trust: determinants of team effectiveness have been identified as, management support, team leadership, adequate resources & technology, appropriate reward systems. Methods: franchisee"s attitude towards growth & development is determined by value of rewards expected from franchisor, 269 franchisees participated in the study. Methods of control & support: the most important support mechanisms franchisees perceive are, training, help with marketing, regular meetings. Communication: all franchisees reported having regular meetings with their franchisor.
