COMM 004 Lecture Notes - Lecture 9: Alf Landon, Allensbach Institute, Bumper Sticker

• School: College of The Sequoias
• Department: Communication (COMM)
• Course: COMM 004
• Professor: Johnson

Document Summary

Research has examined forms of media such as: Drug use, racism, body image society being afraid give away freedom (politicians takes advantage of it) totalitariasm. Beginning of 1920 scientific way to poll. Went from professor head of international poling organization. U of iowa what newspaper ppl are reading door to door. 1936 presidential election : fdr won. Literary digest predicted alf landon would beat. George gallup did predict & got it right. w/ much smaller sample. Elisabeth noelle-neumann allensbach institute for public opinion polling. Public opinion social consequences from a public opinion: cuz public opinion can actually isolate. Plane test person with opposite political view. Diff between groupthink is pressured to think. (cohesive group don"t speak up of the interst of the group) vs. doesn"t speak up in society at large. Ex) national politics, gun control, abortion, immigration large scale. Fear of isolation causes us to assess public opinion at all times.