ECON 040 Lecture Notes - Lecture 22: Demand Curve, Perfect Competition, Reservation Price

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Rationing rule: the rationing rule states that buyers who value the good more will be the first to buy it. Every seller sells at the same price. The price is such that the quantity demanded is equal to the quantity supplied. For example, if buyer 1 buys the good from seller 1 and the price of the good is , the amount she had to pay is less than her reservation price. Consumer surplus: consumer surplus represents the difference between what a consumer is willing to pay for a good or service (her reservation price) and what she actually pays for that good or service. Consumer surplus (buyer 1) = - = . Since buyer 1"s consumer surplus is a positive number, the cost benefit principle suggests that buyer 1 should indeed acquire the good. The price she received is higher than her reservation price.

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