ECON 040 Lecture Notes - Lecture 20: Reservation Price, Shortage, Economic Surplus
Document Summary
Elasticity of demand: measures the responsiveness of the quantity demanded because of a change in price. *price elasticity is usually negative; however, we take the absolute value. Demand is unit elastic if the price elasticity equals 1. Demand is inelastic if the price elasticity is < 1. Demand is elastic if the price elasticity is > 1. Demand is perfectly inelastic if price elasticity is undefined/infinite. (vertical) Demand is perfectly elastic if price elasticity equals 0. (horizontal) Availability of substitutes: the larger the number of substitutes, the more elastic demand tends to be. Definition of a good: the more specific we define a good the more elastic it will be as there are more substitutes, the broader we define a good the more inelastic it will be. Income share: the larger the share of income required to purchase a good, the higher the elasticity as consumers notice proportional changes in prices of higher price items compared to lowers ones.