GEOG 001 Lecture Notes - Lecture 30: Tijuana River Estuary, Lebensraum, Geopolitics
13 Aug 2020
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Document Summary
Malls and the message of consumerism (advertising and mass media) What you have to have to be cool, happy, successful, . Some read the landscape of consumerism differently and have sought ways to protest. Role of material culture as a social marker. Possession becomes an indicator of social distinctiveness. Advertising and mass media have become incredibly influential in shaping places and landscapes. Teaching people how to dress, how to furnish homes, how to signify status. Another driving force of consumerism and globalization is the notion of. Modernity is a forward looking view of the world that emphasizes reason, scientific rationality, creativity, novelty, and progress. Formed belief of universal human progress and the sovereignty of scientific reasoning. Spread of modernity to non-core regions manifested through globalization. With its own landscape (or techno space) Movement has been further stimulated by three factors related to mass communication. Mass media has created global markets (print, film, tv, internet)
