JOUR 001 Lecture Notes - Lecture 12: Godaddy, Semiotics
18 Aug 2020
School
Department
Course
Professor
Jour 1
David Nguyen
Writing News Media
Fall 2018
College of the Sequoias
Why the visual?
● A picture can tell stories that connect to a broader narratives about culture our values,
and society as a whole
● We should go beyond the surface of the image to understand other elements of how it
was created and received
● Composition: “the creative activity of placing objects within a frame.”
Composition
● Composition is not just about making a beautiful picture but about achieving
“maximally effective communication”
● Certain elements play a role in how images are created
● Choices about these elements allow viewers to understand certain kinds of meanings
Color
● Color choices have a significant impact on images and how we respond to them.
● Biologically we are prescribed to get attention to the colors for photographers
● Red is a key color for photographers
● Advisors also recognize the power of color
● The power of red
o Red is also often used in company logos and signage
o The use of red in an ad or a magazine cover can draw your attention to certain
parts of a page design or message
▪ Different colors are different emotions
Form
● Form=the object within the frame how big it is and where its placed
● The placement of the object within the frame can have different effects on viewers
● Adds drama or tension to an image
● The “rule of thirds”
o Break an image into a grid of three and put the object in the intersection of the
lines of the grid
● Breaking the rule
Line
● Horizontal lines= calm and stability
● Vertical lines =energy and upward thrust
● Diagonal lines are dynamic and unstable and help illustrate complicated ideas or
depth
● Lines help us understand better recognize and understand agreements or relationships
in an image
Angels
● Lines are also connected to the angel at which the photo is takes
● The more extreme the angel the more intense the feeling of depth of an image.
Movement
Document Summary
A picture can tell stories that connect to a broader narratives about culture our values, and society as a whole. We should go beyond the surface of the image to understand other elements of how it was created and received. Composition: the creative activity of placing objects within a frame. Composition is not just about making a beautiful picture but about achieving. Certain elements play a role in how images are created. Choices about these elements allow viewers to understand certain kinds of meanings. Color choices have a significant impact on images and how we respond to them. Biologically we are prescribed to get attention to the colors for photographers. Red is a key color for photographers. Advisors also recognize the power of color. Form=the object within the frame how big it is and where its placed. The placement of the object within the frame can have different effects on viewers. Adds drama or tension to an image.
