JOUR 001 Lecture Notes - Lecture 19: Attention Economy, Information Seeking, Impression Management
18 Aug 2020
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Document Summary
Social behaviors: entertaining and emotional, informing and to provide utility. Indiviudals share 90 percent of what they experience emotionally with others. High- arousal articles are shared more often. Controversery causes individuals to experience an increase interest in. We want what we do online to have some sort of use. Self enhancement- trying to show off, make ourselves feel better by showing what kind of stuff we do. Identity- singaling trying to identify to a certain group. Gossip- manage the impression people have of us. In 2008 we saw a large decrease of advertising revenue. Social media facilitate education and information because they feature multitudes of friends or peers who act as socialization agents and provide vast product information and evaluations quickly . Read only and the idea of read/write (consume vs consume and create) Attention economy attention behind our conception of media. Net neutrality- who has control over the web, and should we be able to monitor it.
