JOUR 001 Lecture Notes - Lecture 22: Pagerank, Direct Democracy, Psychographic
17 Sep 2020
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Equal opportunity to speak out/ of being covered. Risk of appearing to waffle on policy issues. Long data trails of buying behavior, web use, mobile, social media. Birthdate, gender address, phone number, past voting record, method for voting. Census data: ses, ethnic distribution, average voter turnout of the precinct. Persuadables: people who are undecided but are potential supporters if they are given the right informations. Goal is finding the right audience with less money. Find people who easily can be mobilized for low cost. Reactive the network: unsubscribers after the previous elections. Combine personal data from all sorts of sources. Land registry entries, bonus cards, dial-up directories, club memberships, journal subscriptions, medical data. Sent a personalized advertising to the target audience. The advertising adapts as closely as possible to the character of an individual consumer. Based on public opinion polls and comprehensive db, identifying a congress member with most sensitive constituents.
