PSY 005 Lecture Notes - Lecture 5: Transcranial Magnetic Stimulation, Virtual Reality, Group Dynamics

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Advances i technology allow researchers to see images of the brain at work in a non invasive manner. Social psychologists use positron emission tomography (pet), event-related potential (erp), transcranial magnetic stimulation (tms), and functional magnetic reasoning imaging (fmri). Social psychologists also can use improved technology to research hormone levels, to code peoples everyday dialogue into quantifiable units, and to present visual stimuli to see reactions. James blascovih created the research center for virtual environments and behavior at. University of california and has begun conducting research on issues like conformity, group dynamics, aggression, and eyewitness testimonies. The participants are immersed in a virtual reality so they are asked questions that would be impractical, impossible, or unethical without this virtual technology. With various ways to access technology, social psychologists around the world can now communicate and collaborate and gain access to research that would otherwise be unavailable.

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