GPHD 5 Lecture 12: Lecture #12- Designers UX and UI and Lecture #13
Lecture #12: Designers UX and UI
I. UX is User experience (researcher)
II. UI is User interface (designer)
Lecture #13: Crafted
I. What is craft?
a. It’s a story.
b. We engage with the curious the courageous and all these facing
competitive business threats.
II. What kind of craft comes into play in graphic design?
a. “When you hit a bad shot, don’t blame the club; blame what’s
attached to it.” --- Pop’s Estioko
b. Practical craft can have a transformative effect
i. Mock up can look finished
ii. Analog can be used in tandem with digital to bring life to the
work
iii. But, what about craft digital tool
1. Photoshop
iv. Craft is what we do. Prototypes are what the clients see.
v. When all is said and done, no matter what phase we are in, can
the audience see our vision clearly.
III. Best practice for craft
a. Craft is method
b. Craft is quality
c. Craft is expertise
d. Craft is integrity
IV. Facts
a. The different can be subtle between craft crap
b. Craft should be transparent
i. It should not become of stumbling block to bias or hinder the
user’s experience with the design
