PSYCH-101 Lecture Notes - Lecture 1: Naturalistic Observation, Social Desirability Bias, Psych
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Descriptive research seeks to identify how humans and other animals behave, particularly in natural settings. Case studies: in-depth analysis of an individual, group, or event. Vibrant source of new ideas and hypotheses that may be examined using more controlled research methods. Enables scientists to study and collect large amount of data. May challenge the validity of a theory or widely held scientific belief. Can illustrate effective intervention programs developed by clinical psychologists to treat special populations. Drawing broad conclusions from one or several case studies can be risky. Possible lack of objectivity in the way the researcher gathers and interprets. Naturalistic observation: researcher observes behaviour as it occurs in a natural the data setting. Used extensively in studies of animal behaviour. Takes long periods of time until able to observe without interfering. Does not permit cause-effect conclusions about the relationships between variables interviews to many people. Survey research: information obtained by administering questionnaires or.