ECON 1 Lecture Notes - Lecture 2: Sunk Costs, Normative Economics, Market Failure

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Marginal decision in economics - we assume people make choices at every step. People compare the additional (marginal) benefits of a choice against the additional costs (not the total cost and total benefit) = referred to as marginal decision making. No consideration of past benefits or costs, both referred to as sunk. Sunk costs: costs that already have been incurred and cannot be recovered incentives. Rational behavior suggests that people respond to incentives. An incentive is something that causes a change in the tradeoffs that people face. Positive incentive: makes people more likely to do. Negative incentive (disincentive): makes people less likely to do something. Efficiency is the use of resources in the most productive way possible to produce the goods and services that have the greatest total economic value to society. If a profit-making opportunity exists, someone will provide the good or service. Innovation: yet to be discovered innovations/ideas increase efficiency.

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