ECON 1 Lecture Notes - Lecture 6: Demand Curve, Reservation Price, Marginal Cost

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There is an important difference between a shift in the demand curve and a movement along the demand curve. If a non-price determinant changes, then the demand curve shifts left or right with changes in the quantity demanded at every price. If the price decreases, then quantity demanded increases and there is a movement along the demand curve. Determine whether the following example causes shift or movement. Advertising causes individuals to prefer cellphones over home phones. Because a non-price factor (preference ) changes: cell phones go on sale. The supply schedule (the whole curve: a supply schedule displays the quantities supplied at various prices, this supply schedule provides the quantity of cellphones supplied at specific price. Every producer has a cost for producing a cell phone, it is called reservation price. Every point on the supply curve represents the marginal cost of producing one cell phone.

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