COMM 1 Lecture Notes - Lecture 7: Version Control, Nonverbal Communication, Dependency Theory
31 Aug 2020
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Document Summary
Public and mass communication getting your message across. Public and mass communication refer to situations in which messages are created and disseminated to a relatively large number of receivers, in a setting that is relatively impersonal. Public and mass communication situations tend to be characterized by: an audience, impersonality, planned, predictable and formal, source control over message content, limited interactivity (feedback), source centrality. Production: creation, gathering, packaging, or repackaging of information. Distribution: movement of mass communication from the point of production to the point of consumption. Information products: collections of messages organized in a particular way for a particular purpose or use by a particular audience. Information services: activities associated with preparation, distribution, Consumption: information products and services complete for attention, acceptance, and organization, storage, and retrieval of info use among audiences. Correlation: helps audience members determine the relevance that surveillance messages have for them. Socialization: socializes individuals for participation in society.
