ECON 2 Lecture Notes - Lecture 20: Marginal Revenue, Demand Curve, Marginal Cost
Document Summary
In a purely competitive market, only firms that use the least cost production method survive. What are some characteristics that make a firm a monopoly: a monopoly is a firm that is the only producer of a product or a service supplied to a particular market. Monopolies are not looking to achieve high price; they are looking to achieve high profits. In fact they are looking for the maximum profit possible. The downward sloping demand curve tells us that the only way to increase the quantity sold is to reduce the price. That means that the marginal revenue (mr) is less than the price of the additional units sold. Because the price was lowered on the additional units sold and on all the units that would have been sold at the previous higher price. To maximize profit, a monopoly produces the quantity at which marginal revenue equals marginal cost: if mr = mc profit is at the maximum level.