ACCTG 1 Lecture Notes - Lecture 16: Systems Analysis, Brand Management, Services Marketing
Document Summary
Marketing is everywhere you are a product too because you have a market value". Your value will increase marketing will be related to you as a future businessperson and consumer: marketing in general. Decisions will affect lots of people is consumer-orientated companies also. Marketing activies vary a lot top management is in some firms marketing-orientated// R and d: create products that meets consumer"s needs. Manufacturers: products produced on time and right quantities. Accounting: to figure out whether products are profitable. Financial officers: set marketing budgets/determine prices in charity organisations/ in other an afterthought. Advertising, brand management, business-to-business marketing, direct-response marketing, distribution channel management, international marketing, marketing models and systems analysis, marketing research, new product planning, retail management, sales and sales management, and services marketing: the value of marketing. Marketing: the strategic business function that creates value by stimulating, facilitating and innovation/ developiong relationships. Operating consumer-centrically brings positive returns on investments, satisfies shareholders and stakeholders.
